Video Production Services
Our Video Production Process
Our video production process is separated into five stages: Development, Pre-production, Production, Post-production, and Distribution. Below we have detailed the services rendered at each stage.
Development
We start with a concept phase, in which we will work with you and your team to determine your ultimate goals for the video. Together, we will formulate a general concept, including structure, style, tone, and length for the video.
Based on the general concept, we will continue with the scriptwriting phase. During this phase, we will narrow down decisions on scenes and dialogue, or voiceover and animation. A finished script outlines the details of the video on paper, and serves as the roadmap for all subsequent steps. Your input during this phase is crucial to every step of the writing process. The script is revised until you are satisfied with the final product. For instructional videos, you might have parts of the script already developed, and we will adopt it for the purposes of video production. After the general concept is discussed and formulated, we will be able to give you an idea of the cost for scriptwriting and the preliminary planning phase (pre-production).
Pre-production
Based on the approved script, the final video budget and schooting schedule will be drafted by us and approved by you. Once the budget and production schedule is finalized by both parties, we will be ready to arrange the logistics of the video production:
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Locations will be secured;
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Actors, voiceover talent, and/or interviewees, as needed, will be auditioned and approved by you;
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Any additional crew members will be hired according to the production budget, including a director, sound composer, and other production staff;
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Equipment purchases or rentals will be secured, and
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Any other props, costumes, scenery, makeup, or other technical needs will be finalized.
Production
At this stage, the video will go into production and the film will be "shot" by the director and crew. This entails the use of a camera(s), lights, recording and microphone equipment, and green screen shooting (if required). The previously approved script, budget and shooting schedule are the guidelines for the director and the crew for creating the footage.
Post-production
Post-production is often referred to as "editing of the movie." At this stage, the footage shot during production or created by animators will be downloaded into the computer to be assembled by an editor. The editor will cut the footage according to the script.
Generally speaking, post-production happens in several iterations. The editor will produce a "rough cut," (similar to a rough draft) that we will, in turn, discuss with you. Then the raw movie will be edited two or three more times, (i.e., "fine" cuts) until you are satisfied and the goals outlined during the development phase have been met. Editing also includes the addition of music, special effects, titles, credits, and any other related graphics. Occasionally, it may be determined that additional footage is needed, and this will be shot and incorporated into the final piece.
Distribution
Once the final cut has been reviewed and approved by you, the film(s) will be ready for release. In most cases, movies are distributed over the internet. We are familiar with several different content delivery methods and are able to offer you various models according to your needs and target audience. This step would require an additional requirements-gathering phase in order to determine space, frequency, bandwidth and access controls for web and mobile distribution. Since 2007, Pauli Systems has been developing online web content distribution systems, among them audio podcasts and video sites, of which the most prominent site is Aero-TV.net, the video channel for the Aero-News Network.
