Entries Tagged as Above The Noise News
Social Media Bootcamp: How to use Social Media to Increase Traffic to your Website?
Presented & Hosted by Small Business Development Center & Relevanza, Inc
Register here
Saturdays March 3rd, 10th and 17th - 9am-12 (noon)
Florida Gulf Coast University, Lutgert Hall, Room 1203
This three-part course will teach you how to set-up your profiles to maximize search engine visibility and connect the profiles to your website. After this course you will know how to make your website ready for the 21st century and increase search engine ranking. You will also learn how to publish and broadcast to the networks and how to listen to the influencers in your field and grow your network and interaction with the audience. A large part of the course will be hands-on and discussing case studies for various industries of successful ongoing blend of social networks with lead generation. The networks covered will be: Facebook, Google+, LinkedIN, Twitter, YouTube and Flickr.
We had very lively and interesting discussions throughout the 90 minutes presentation. Participating business owners contributed good questions and conclusions. As promised, the slide deck is published on slideshare.net for your self-study and for following up on all links mentioned during this event. Harry Looknanan and I also discussed some more ideas regarding an upcoming Social Networks Bootcamp for Business Owners. If you have particular topics or questions that you would like included, please post them in our comment section below. Also if you are interested in attending the Social Networks Bootcamp session, let us know and we will make sure that you will be notified.
The new “kid” on the social media block is, of course, Google Plus (Google+...or, “GooPlus, if you prefer) and with it come the same questions asked by million of social media users the world over: will my friends follow me to the new network? How will I find new friends? How will I get noticed (Social media is, after all, all about “me.”)
With social media, it’s always the chicken and scrambled egg problem: “I won’t join a new network when my friends are not there, but my friends won’t come when I am not there.”
Google+ has the same problem. Only a few die hard geeks and close friends are there! And none of my other friends will leave Facebook, because that’s where their friends are.
Put all that aside because there is good news. Google+ can be beneficial even if your friends are not there yet. Hello? Google.
Ever since #f8 the Facebook Developer conference, Mark Zuckerberg used to announce major changes to the Facebook OpenGraph and the Facebook Timeline. I followed the event and also collected a few stories especially on Facebook Privacy on a new curation tool called Scoop.it.
A couple of weeks ago, AAUW CA Online Branch Program director, Sandy Kirkpatrick, and we discussed a few scenarios and disected who will see what posting, comment or tag, for the various privacy settings in your account. As a part of the program, I was also asked if I could explain Facebook Timeline and how it will change how our profile appears for our friends. To answer that question, I took a deep dive in my own Facebook Timeline and published my experience on the non-profit technical support site of the Naples Free-Net. You can read all about it here:
If you manage a non-profit organization, you are, without a doubt, juggling multiple tasks on a daily (if not hourly) basis. Staffing, managing a volunteer base, seeking out and soliciting donors and donations, planning fund raisers, maintaining an online presence (i.e., website, blog, e-newsletter, Facebook, Twitter, etc.), planning and executing mailings, all compete for a spot on your agenda. So, who has time to track all of this activity, and, better yet, how is it going to get tracked? And, if I find a system that will allow me to reign all of this in, how much will it cost to implement, (as if resources aren’t already stretched to the breaking point)? No time and too much money, right? No need to despair, the 800 pound gorilla just got a little easier to tame.
Since we started our Above the Noise blog in May 2010, at the half-year mark, it’s time to take a closer look at the content you, our cherished readers, read most often. Through Google Analytics, it’s fairly easy to create a list. Some of you joined us just recently, and we hope that the list of the Top Ten will motivate you to also browse our archives and read our earlier articles.
7 tips to successfully introduce your new website to the world!
Months of careful planning, objective setting , design review, content building, and preparation have all come down to this moment…it’s time to “go live” and unveil your amazing new website to the world! Of course, as part of your launch strategy, you may be considering an electronic message blast to your core constituency, to get the word out, and build enthusiasm (= get traffic in the door), for the new site and your business. You know, tell them about the why’s, what’s and goals for providing them with another “must visit” place on the web. Sounds simple enough, right?
We know you have technology issues and questions. Everyone does! And we also know that you may not have access to the people and resources who can answer those questions and resolve those issues. That's why we'd like to invite you to a new monthly online business owners' roundtable, ORBIT, designed to help small businesses like yours blast their online presence into the future. Please join us!
In previous posts, we've talked about how to create a more dynamic Facebook experience through tagging, and more effective ways to share information with your friends about the organizations and causes you care about. Now, we'll address how to setup your Facebook page so that it appears more approachable, and is more interactive.
A few days back, I found this short post in my news feed on Facebook. I was already familiar with PACE Center for Girls, and I was interested, but I found the post sharing the good news a bit anti-climactic.
Some of us are happy to share links, videos, information, and quotes with our friends on Facebook, and some of us are also active in various online communities that have Facebook pages. More frequently, I find myself in the situation that I am sharing connected information over more than one page, and with my own personal friends. And, you might have seen that other people tag friends in photos. You can do that also in posts.
In another post, we talked about blogging as a format you can use to build website content, including some back-to-the-basics info on what a blog is, tips for getting started and avoiding blogger's burnout. Here, we'll focus on the software available, and how to determine the best fit for your needs.
Small business owners can spend an insane amount of time creating and building website content that relates to their products or services. (As if you need to be reminded of that, right?) Yet, with all the time spent doing so, you may not be fully capitalizing on the very content you are so carefully trying to build and cultivate.
We compared three web-based applications that support you in your quest to produce works for your various writing assignments. And, yes, nowadays everyone has writing assignments, from letters to clients, a seminar curriculum, a how-to blog post, or a story about your favorite non-profit. However, as soon as I sit in front of the computer, with all the windows open on my computer screen, (i.e., e-mail, browser, facebook, etc.), fighting for my attention, I get distracted. Sometimes, I just need to write and shield myself from the world. It seems I am not alone. There is, yet, another software available.
Jennifer Marquis-Muradaz, video producer & director on Team Pauli Systems teaches Digital Video classes at Edison State College, Ft. Myers Campus. Her "Making the Documentary" class starts on October 13th for eight Wednesdays.
Students interested in writing, producing and/or directing documentary films will be introduced to the basics of documentary-making in this eight week course. Students will watch and study documentary films of varying styles and participate in the assembly of an in-class documentary using interview, radio and video footage and other print research materials. Students will also develop a working plan for a documentary of their own.
